Enter your business information in the panel on the left. As you do so, the page preview will update in real time on the right. Customers can follow (or “Like”) Facebook Business Pages to see content from — and connect with — their favorite brands, companies, and creators.

How to use Facebook for beginners: Creating and maintaining a Page

• For category, type a word or two that describes your business and Facebook will suggest some options.
• You can access these resources either from the left-hand menu of your business Page or by typing business.facebook.com into your browser.
• Facebook Business Pages remain a critical tool for brands looking to connect with social users — and if you already have one, it’s time to update it for 2025.
• You can enter your physical location (if you have one) at this stage, as well as your operating hours (if applicable).

In that case, you may need to get creative, such as adding your city to make it more specific. Once you create an account, you’ll see a menu on the left-hand side of your newsfeed that looks like the one below. …so that you don’t have to worry about it and you can just focus on your business, we do that for small businesses every single day. Depending on what you select, Facebook may have you add something such as the website URL you want to direct people to after they click on that button. Use the cover photo to include a photo of your dog if you want along with anything specific you want to promote.

Tips

The profile photo should be your logo, while the cover photo should be branded and give the followers a CTA. “Facebook Pages remain a powerful tool for brands to King Johnnie Casino Facebook establish credibility, engage communities, and drive results,” says Laura Mikulski, senior growth strategist. Use Quick Search to discover trending hashtags, brands and events anywhere in the world, or dive deeper for personalized insights on your brand to guide your Facebook Page strategy. You can track what people are saying about you, your top competitors, your products — up to two keywords tracking anything at all over the last 7 days.

Think of your Facebook page as an online presence that connects your brand with potential customers and other loyal fans. We connected with dozens of social marketers for their top tips to modernize your Facebook Page strategy. If you select Delete Page, you’ll be offered the chance to download or transfer your info before everything is destroyed. And, of course, before everything is permanently deleted, you’ll be asked for your password once more just to make sure you really mean it. The Bio section here is optional, but it’s highly recommended to complete it for both credibility and social SEO. That said, you can tweak all of this later if you need to, so don’t stress about it too much.

Step #5: Add your profile picture and cover photo.

Your profile photo accompanies your business name in search results and when you interact with users. Your logo is always a good choice, although you may need to modify it to fit a circular format. It will be cropped to a circle, so don’t put any critical details in the corners. Facebook also gives you the option to unpublish your page. If you’re using Facebook on a desktop browser, deleting a page you manage is quick and easy. Just make sure you’re logged into the account that has admin access to the page.

You can enter your physical location (if you have one) at this stage, as well as your operating hours (if applicable). Remember, you can add, change, or remove any of this information later. So, if you’re not already logged into your personal account, log in now.