In particular, having keywords in the titles of landing pages, and keyword relevance across the entire site make a difference to your local rankings. But just because videos have been uploaded a long time ago doesn’t mean that they should disappear into the dust. On the contrary – older SEO Anomaly videos can and should also be optimized for YouTube SEO. If you update the tags and the description, the watch time and other key figures will of course not be lost.

Why Does Google Maps SEO Matter to Local Businesses?

In today’s mobile-first world, ensuring your website is mobile-friendly is essential for ranking well. Google uses mobile-first indexing, meaning it primarily uses the mobile version of a website to determine its ranking. A website that is slow to load or difficult to navigate on mobile devices will have a harder time ranking well. You can also expand any of your keywords to get their historical performance and see who’s ranking in the top 10 positions right now.

Social Presence

More specifically the number of internal links and quality of those pointing to a given page on your site. Although outbound links have been widely believed as a ranking factor this is not the case. Check out this image SEO guide and infographic by SEO Sherpa to learn the exact steps for optimising images for search engines. The Google sandbox is a temporary filter that Google places on new websites for the first 3 to 6+ months. Regardless of your SEO – The website won’t rank well for keywords during this time.

Google knows the difference between user generated content and site published content. Links coming from the main content of a page are known as contextual or editorial links. You want to have links from lots of different domains and IP ranges for maximum effect. A link from a domain and/or page that is relevant… is much more valuable than a link coming from an irrelevant site.

The placement and context of the backlink within the linking page also matter. Website links within your industry or niche are more valuable because they are contextually appropriate. For instance, a backlink from a well-respected technology blog to a tech product review site is much more beneficial than a link from an unrelated site like a cooking blog. Refer to our dedicated tutorial on evergreen content so that it remains relevant, informative, and valuable to audiences for months, years, or even decades. As part of the Search team, she enjoys creating content that helps you master SEO.

By far, the biggest mistake is trying to rank for a single keyword at a time. This represents the long tail of keyword research, and it can represent up to 80% of all search traffic. You want to capture as much of that long tail as possible, while doing the same amount of work.Think of it as the difference between fishing with a spear, versus fishing with a net. Fishing with a spear, we might capture a single fish – or none at all if we miss. But fishing with a net might catch dozens of fish with a single throw. With this knowledge in hand, you now know how to improve your search rankings.

If not, let your site builder help you out or hire someone with a background in technical SEO. When that’s done, you can start looking at site structure and the content on your pages. Search engines are working hard to get a better understanding of a user’s search intent, to show that user the results that fit their need best. Related to that, they continue to improve how information is presented in the search results, which can differ quite a bit per search intent.

To succeed, your site must meet specific Google ranking factors that signal relevance and authority for a given search query. Google ranking factors 2025 are evolving with smarter algorithms, AI-driven updates, and a greater emphasis on user experience. Websites that rank higher on search engines don’t just rely on keyword stuffing or backlinks anymore – AI integration, user experience enhancements, and content relevance taking center stage.

• You might think that writing content for people looking for real estate in Florida is a good idea.
• Core Web Vitals have emerged as a pivotal set of metrics for evaluating a website’s overall user experience, directly influencing its SEO ranking.
• We suspect over time, though, that page rendering time will also factor into rankings due to the high indication of the importance of user experience.
• In addition, you can try these simple tips to speed up your WordPress site’s performance.

You want to prioritize keywords that score at least a 2 and above. Just because a keyword exists doesn’t mean it’s the right one to target. Want to see how Chatmeter can help your business dominate Google Maps?

Optimized content begins with understanding and addressing search intent. This means creating content that directly answers the queries and meets the needs of your target audience. Search engines penalize duplicate content because it offers no new value to users.